Based in the city of Tempe, AZ we distribute our products not only in the city we call home, but all around the country.
We distinguish ourselves from other companies by our strong belief in serving our customers and our communities.
Our spirit lives in the outdoors and our mission is to share exploration and adventure with as many people as we can.
W.C. Coleman could see the light for the darkness. The young salesman was taking a stroll after a hard day’s work selling typewriters, and spotted a new type oflamplight in a drugstore window in Brockton, Alabama. This new light burned with a strong, steady white flame and was fueled by gasoline. The standard lamp of the era burned kerosene and produced a smoky, flickering, yellowish light. W.C. was stricken with very poor eyesight, and was very interested in this new, steady white light that enabled him to read even the smallest print in books and on medicine bottles. Coleman saw potential in the new light, and through his vision a new company was born that would put America’s farms and ranches in a new light, and would eventually make his name synonymous with outdoor fun.